Deconstructing the Marketing- Traditional vs Digital?Are you overwhelmed with the concept of Marketing? Or Do you find it difficult to decide what information should you share with your…Feb 21, 2021Feb 21, 2021
Type of InnovationWhen someone talks about “Innovation”, the first instinct is to link it to “Product Innovation” ie Add new feature or functionality.Sep 28, 2020Sep 28, 2020
What is difference between KPIs and Metrics?We always use KPIs and Metrics to measure the performances of Products and, very often, we use these interchangeably. It is important to…Sep 28, 2020Sep 28, 2020
Published inThe StartupThe Job to Be DoneI was fortunate enough to learn the theory of “the Job to be done” from the inventor of this theory, Prof Clayton Christensen himself…Sep 22, 2020Sep 22, 2020
Conversational Commerce in RetailWith the unprecedented COVID situation, Retailers are moving faster towards providing omnichannel experience to customers and…Sep 22, 2020Sep 22, 2020