Manish MrigankDeconstructing the Marketing- Traditional vs Digital?Are you overwhelmed with the concept of Marketing? Or Do you find it difficult to decide what information should you share with your…6 min read·Feb 21, 2021----
Manish MrigankType of InnovationWhen someone talks about “Innovation”, the first instinct is to link it to “Product Innovation” ie Add new feature or functionality.2 min read·Sep 28, 2020----
Manish MrigankWhat is difference between KPIs and Metrics?We always use KPIs and Metrics to measure the performances of Products and, very often, we use these interchangeably. It is important to…2 min read·Sep 28, 2020----
Manish MrigankinThe StartupThe Job to Be DoneI was fortunate enough to learn the theory of “the Job to be done” from the inventor of this theory, Prof Clayton Christensen himself…3 min read·Sep 22, 2020----
Manish MrigankConversational Commerce in RetailWith the unprecedented COVID situation, Retailers are moving faster towards providing omnichannel experience to customers and…3 min read·Sep 22, 2020----