Deconstructing the Marketing- Traditional vs Digital?

  1. Search Engine Marketing (PPC)
  2. Search Engine Optimization (Organic Traffic)
  3. Email Marketing
  4. Social Media Marketing
  5. Digital Display Marketing
  6. Content Marketing
  7. Search Engine Marketing (SEM)- SEM is done by paying google (or other search engines) to show your product/page higher on the list when customers search the relevant keyword. This is very effective as you get the filtered prospective customers who are looking for your product and chances of conversion are high. Also, you pay only when the user clicks on your page. The only flip side is the cost. Some keywords are charged $30-$40 for each click. Dropbox was paying $228 for each customer acquisition when they started (for the $99 plan paid by the customer).

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